No alcohol doesnât mean âno fun.â A few years ago, if you went out to a bar and didnât want to imbibe, you were stuck with ice water, a soda, or sugar-packed virgin cocktails. Now, alcohol-free spirits and beverages have elevated the drinking experience with thoughtful ingredients, stellar branding, and swoon-worthy packaging designâgetting right on par with the types of things we love from the booze biz.
Weâve seen more and more non-alcoholic spirits in recent years, from Seedlip to Bud Prohibition to Rocktails. Thereâs a reason for it, too: the younger generation is more health conscious about what they consume, and theyâre willing to pay for it. Sales of non-alcoholic spirits (along with other low- or no-alcohol beverages of their type) from AB InBev are set to double by 2025. Additionally, Advanced Beverage Technologies recently announced BevZero which will focus on wine and beer with 0% alcohol to keep up with the trend.
