Bedow’s packaging design for Candour challenges the world of wine by addressing its environmental impact and delivering a refreshing approach. Recognizing that carbon-intensive glass packaging contributes significantly to wine’s greenhouse gas emissions, Candour offers canned wines that are environmentally friendly and exciting. In a market cluttered with beautiful labels that provide little information about the wine, Candour’s design emphasizes transparency. The tagline “Honestly Delicious Wine” complements a variable word mark that adapts to each wine’s unique flavor profiles, allowing consumers to understand the wine’s character simply by looking at the label, further reinforcing Candour’s commitment to openness and honesty.

Carbon-intensive glass packaging makes up more than half of wine’s greenhouse gas emissions, but that could be about to change. Candour is in the business of making fine wine more approachable, more environmentally friendly, and much more fun. Its range of carefully-curated canned wines aims to turn the snooty and outdated world of wine on its head, offering consumers something that looks as exciting as it tastes, without costing the earth.