Honest Rum’s Minimalism And Divine Details Blend Into A Contemporary Aesthetic

Published

May 18, 2023

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Honest is a rum brand that wanted to break away from the stereotypical mold. So the brand turned to designer Blake Scott to create a packaging system that would relate to both male and female young professionals and creatives. The result is a charming design system that implements a modern typography system that blends minimalism with divine details to create an utterly contemporary system.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover