Hi5 Makes April Fools’ Joke a Reality With Release Of ‘Four-Twenty Loco’

Published

April 20, 2022

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Theory Wellness, makers of Hi5 infused sparkling beverages, did what many brands do on April 1st and posted on Instagram a joke product called “Four-Twenty Loco.”

However, unlike most April Fools gags, Hi5 now sells genuine Four-Twenty Loco, just in time for the unofficial cannabis holiday, April 20th.

Rudy Sanchez

Rudy Sanchez is a product marketing consultant based in Southern California. Once described by a friend as her “technology life coach,” he is a techie and avid lifelong gamer. When he’s not writing or helping clients improve their products, he’s either watching comedies on Netflix, playing the latest shooter or battle royale game or out exploring the world via Ingress and Pokémon Go.