By: Phil McCluskey
In general, people donât like change. Once theyâve found something good, they stick with itâbecause itâs hard to imagine it getting any better. That certainly applies to consumers, but it also can apply to brands.
Hersheyâs milk chocolate, for example, is a classic American brand that has changed little over the years. How iconic is it? Well, there arenât many CPG companies with a town and a theme park named after them. Itâs no surprise that the Hersheyâs chocolate bar wrapper has remained essentially the same since 1951. Why change what works? Right?