Herbar’s packaging, designed by Elise Rigollet, beautifully captures the skincare brand’s essence.

Focusing on the powers of mushrooms, herbs, and plants, the packaging design plays with organic shapes in unexpected ways. The design is distinctive through a rectangular base, a rounded top, and a pairing of beautifully swooshed typography. Further, the black bottle and marbled cap create contrast in colors, making for a packaging system approachable to a wide range of demographics but still highlighting the brand’s unique variation in the overcrowded skincare market.