Heavyweight Is a Knockout Wine With a Beautiful Label

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The design for this wine is nothing short of a knockout. Makers & Allies designed the beautiful label for Heavyweight Wine.

“Winemaking, like boxing, is a delicate dance between struggle and triumph. Inspired by the champion belt of heavyweight wrestlers, the redesign of the Heavyweight packaging is an homage to the brand’s history while creating modern appeal. The ornate foil filigree create a feminine accent which balances the masculinity of the brand’s name and theme.