Ridding the post-late night mornings of splitting headaches, nausea, and unfiltered regret has never been easier. The drinking world is constantly modernizing and evolving as more and more consumers turn to non-alcoholic beverages. And while initially replacing our favorite alcoholic drinks can be daunting, the CPG world is finding more and more replacements without sacrificing interesting or unique branding.

Heaps Normal is an Australian-based non-alcoholic beer brand that reinforces the idea that being sober doesn’t equate to boring. Additionally, they recreated the beer taste without including alcohol, so now, consumers can drink alcohol-free beer without forfeiting flavor.