Before GOODLES, the mac & cheese aisle was kinda blah. 85% of young adults ate mac and cheese but most felt uninspired by the brands on the shelf. GOODLES addressed this by creating flavors and packaging that captured and re-introduced the delight of mac to adults while hitting home with taste buds of all ages. The brand brought people back to mac and sold more than a box every second last year. In the last 12 months, over 8 million Americans bought GOODLES. The brand brought the same mac magic when it expanded into the “squeezy cheese” market with Ched Over Heels and Shell We Dance.
