• Innovative Material: Martell has partnered with Vitalink Technology to develop a prototype bottle made from ultra-thin (0.7mm), scratch-resistant glass typically used in high-end smartphones.
• “Glass Origami” Process: The design utilizes a laser-welding technique that folds glass sheets into sharp, angular facets previously impossible through traditional glassmaking.
• Sustainability & Design: The high-tech glass reduces bottle weight, lowers shipping-related carbon emissions, and offers superior clarity and new geometric possibilities for luxury spirits packaging.

Luxury spirits brands like Pernod Richard’s cognac, Martell, aren’t thought of as high-tech or innovative. Branding is steeped in longevity and prestige, banking on centuries of making quality products, taking years of knowledge and experience, turning time and craft into luxury.