New work by Australia based Storm Design Brand DNA:

“This project was to re-design a range of packages for Gelati Sky, a
boutique, premium gelati range. The story of Gelati Sky had such strong
personality. It was based around Gelati Sky founder Paul Scalisi
memories of growing up in Rome, eating gelati – ‘a world where every
moment seemed frozen in an amazing sensory assault and every cloud in
the sky made you feel it was about to rain gelato’. We were looking for
something that was strikingly unique, represented his story and would
create conversation. The communication platform of ‘it’s what dreams
taste like’ was derived out of the brand strategy definition for Gelati
Sky conducted by Brand DNA. The goal was to express these feelings
through the package and the tastes through the flavors. The concept
that we came up with was born out of these ideas. We combined the
imagery of Italy with objects that looked like the flavor to create a
unique, organic and scrumptious shape for each flavor. The packaging
looks like it is part of memories and dreams from Italy.