We all need protein, but who actually wants to drink the shakes that make intake most convenient? A lot of them can be real grin-and-bear-it experiences, and does everyone really want to drink a weird chocolate shake every day? Where’s the variety?

Those of us who happen to have three drinks on us at all times (raises hand) know it doesn’t have to take a lot of work to make what I call a “special occasion beverage.” These are the kinds of drinks that get you out of the house, the ones you’re okay with spending a little extra money on, the ones you’ll go a little out of the way to grab. Superjelly seemed to have this exact kind of drink in mind when they created the uniquely appetizing flavors for their grass-fed protein shakes, including (but not limited to) Matcha Latte, Boba Milk Tea, and London Fog. With those kinds of concepts, it’s suddenly not so hard to imagine finding the motivation to get more protein…

Herefor Studio gave the brand a charming look that’s both nostalgic and modern with a logo in classic 3D block letters, eye-catching starburst details, and no-nonsense sans serif. The consistent yet flexible design gives each unique flavor the spotlight it deserves with its own special color palette and a charming, pixelated icon reminiscent of early 2000s internet art. You can tell these are people who take the art of the beverage seriously!