Fall Just Got a Lot More Basic: Pumpkin Spice Seltzer Is Finally Here

Published

Although Labor Day, the unofficial end of summer in the US, is still weeks away and the country is currently experiencing a heatwave, it hasn’t stopped the march towards the inevitable beloved fall event – the pumpkin spicing of all the things.

Some products, such as baked goods and coffee beverages, are an obvious candidate for a pumpkin spice remix. Others, like hard seltzer, aren’t as clear a choice for the bewitching combination of cinnamon, nutmeg, ginger, cloves, and allspice; nonetheless, the fusion of these phenomena is coming to deliver a seasonal buzz to all the Chads and Stacys still slamming slim cans of hard seltzers deep into November.

Editorial photograph