Evervess is a Russian brand that’s leaning into the popular tonic market. The brand recently went through a repackaging, capturing the brand’s high-quality “life of the party” ideals. The new packaging utilizes diamond shapes to update the brand, and the bold yellow, purple, and pink color create a playfulness that was previously not seen.
In Russia, tonics are the fastest growing offer in the lemonade segment. Evervess needed to rethink its brand to make strides in the premium segment of tonics and make a statement on shelves. Evervess’ brand ecosystem needed to be completely rethought from both a visual and brand platform positioning point of view. So Evervess underwent a total transformation, including a new direction for the brand with an impactful visual identity, packaging, clear audience proposition, and complete with 360 experience.
