ELLE, the well-known global fashion lifestyle brand, and cultural icon, sought Butterfly Cannon’s expertise in developing a premium coffee brand capable of rivaling industry goliaths like Illy and Nespresso.

As a result, the brand identity harmoniously blended ELLE’s signature “playful chic” brand persona with the distinct cues of expertly crafted, high-quality coffee. The identity was grounded in an audacious and versatile ELLE brand pattern and captivated consumers’ attention.