The beauty industry has a range of issues, from sustainability to inclusivity. While some brands are turning a blind eye to these issues, others tackle them head-on, creating products designed for often overlooked consumers.

Enter EADEM, a beauty brand created for the BIPOC community with concerns regarding hyperpigmentation by creating a serum that targets dark spots without lightening the rest of the skin. EADEM realizes that melanin—your natural skin pigment—isn’t the enemy, despite the beauty industry treating it as if it were.