Indian agency NH1 Design created this sanitary pad packaging that takes on the stigma associated with menstruation. With striking red elements and straightforward copy, the design is one that aims to change the conversation in a unique way.

“Period. The word is whispered in hush tones, almost like it’s an embarrassment. Look around you. Nobody talks about it, addresses it. We’re trained to believe it’s something to be embarrassed about. In India, even the chemist packs it in a black bag and gives it to you. And you put that little bag in your purse and rush home to do the needful.”

“Why does sanitary pad packaging fail to communicate and engage the end user?