The design concept for Being, a sensual fragrance, is modern, minimalist, and utilizes a geometric pattern that works across all of the branding.

By utilizing black and white, and reserving type for the label of the brand, this fragrance captures what it means to be a strong, professional modern woman. The debossed bottle packaging is our favorite touch, showcasing how translatable the design is across branding assets. This is a fragrance that can be worn on a first date or to an important board meeting.

“Being is a sensual fragrance that interprets the existence of modern women, capturing the confidence, elegance, and sophistication that they represent. The pattern finds inspiration in the Art Deco style and gets applied not just in the packaging, but throughout the whole brand, including shopping bags, display, roller ball packages, and other promotional items.?”