Diet Coke Hires Kate Moss As Creative Director, and the First Release Is Runway Ready

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Model, designer, and businesswoman extraordinaire Kate Moss added another title to her resume this past July as Diet Coke’s Creative Director.

To celebrate Diet Coke’s 40th anniversary, the “Love What You Love” campaign features four limited-edition cans designed by Moss. More than just the cans, however, the campaign will showcase films and events to mark the special celebration.

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