Sport Utility Vehicles (SUVs) are designed for practicality and hauling many people and things to many places. Seeing a surge in popularity starting in the 1990s, SUVs have remained popular since.

Emotional Utility Beverage (EUB) is a new brand of functional drinks created to enhance mood or cognition through ingredients like magnesium, GABA (?-Aminobutyric Acid), B vitamins, green tea, and Lion’s Mane mushrooms. Like SUV trucks, EUB sparkling drinks offer more practicality and utility than beverages like conventional iced teas and sodas.