“DAY Birger et Mikkelsen is a Danish fashion company with collections for women, men and home interiors. They are represented in over 1,000 stores in 25 different countries. The assignment included working on the company’s graphic and linguistic identity and developing a series of packaging solutions, including carrier bags, labels, packaging, wrapping paper, stickers, brochures, scented candles etc. In addition to the logo, which was unchanged, we helped develop a new design environment in terms of words, images and typography and a hand-drawn symbol with oriental inspiration was added to create a range of patterns.”