PMI Design Team

The IQOS x SELETTI packaging is a celebration of revolutionary creativity, born from a shared belief that curiosity drives innovation by challenging the status quo. Drawing from SELETTI’s iconic pop-art aesthetic and playful reinterpretation of everyday objects, the “can” design transforms the IQOS experience into a bold artistic statement.

It’s not just packaging—it’s a conversation piece that reflects a philosophy of thinking differently and embracing contrast. The design invites users into a world where functionality meets creativity/playfulness, and where the familiar is given a twist. Once opened, the internal components can be removed, allowing the pack to be reused and repurposed–staying true to our belief that where curiosity leads, the unexpected follows.

Ajit Aghera, Veronica Cermeli, Steven Shainwald, Sarah Roushdi, Seletti Design Team