PPRKIT, Burson, Adidas

To celebrate the 129th Boston Marathon, we created a premium mailer that captures the spirit of the race while highlighting Adidas’ official marathon gear. The custom-designed box features a sliding reveal that mimics the marathon route — as the box opens, the running figure moves closer to the finish line, symbolizing the journey of every athlete.

Inside, recipients discovered a curated selection of marathon essentials and celebratory keepsakes, including: The official Boston Marathon Adidas jacket, locally roasted Boston Fazenda Coffee, a branded Adidas shoe travel bag, Custom “Fast. Faster. Fastest.” performance socks, Hydrogel hydration packets to fuel runners on the course.

The mailer not only spotlighted Adidas’ role in the iconic race but also delivered an engaging unboxing experience designed to inspire athletes, ambassadors, and marathon fans alike.