Typography as a pattern creates an intriguing design system. Created by Eunjeong Kim, Damn Good Soju’s spirits packaging is absorbing. The sleek color palette and skinny bottle merge to create an almost futuristic approach. The design is straightforward, but the innovative details allow this spirit to stand out.

Watcha’s original drama, Damn Good Company, season 5, 4th episode of the soju branding idea, ‘Crazy and stinky liquor’, has been realized as a real product. We tried to build a differentiated premium soju character while emphasizing the impressive naming. We made a variable logo that can be modified and applied according to the frame, and through this, we have a design system that fills the screen. It is brewed in a liquor spring and can be purchased through the Daily Shot app.