DAf Agency crafted Ritmo’s sparkling wine packaging with a three-pronged strategy. The bespoke bottle, featuring a raised monogram seal and effervescent bubble motifs, establishes a distinctive visual identity. Crewel-style embroidery, executed by a local Chilean artist, adorns the labels with Latin American botanical motifs and rhythmic patterns. The labels, printed on cotton Cuvee Sable paper with a glossy, textured finish, serve as exquisite works of art, reflecting each variety’s unique character and flavors. The foil capsules, adorned with diagonal stripes, merge maritime joy with metallic luxury, reinforcing Ritmo’s image as an elegant and culturally resonant sparkling wine. The entire packaging design comprises elements that create an elegant system with luxury finishes.
The creation of a new sparkling wine is not enough. To catch a consumer’s eye, VSPT, with whom DAf has worked for many years, wanted something that would encapsulate the very core of Latin American culture, spirit and festiveness for its new Borgota-style sparkling wine. Solution To truly express the qualities of their sparkling wine, and the festive vibe it delivers, we developed a personalized bottle for Ritmo and a label that speaks to a Latin American tradition that has movement and is as colorful as Latin America itself.
