Pavement Design has captured the essence of Coterra Wines’ philosophy through its packaging, a manifestation of Côte West’s dedication to crafting exceptional wines from distinct vineyard sites. Seamlessly blending old-world winemaking savoir-faire from France with California’s pioneering spirit is a testament to innovative natural winemaking brought to life by Pavement Design’s striking black and white labels. These labels symbolize the balanced convergence of elements, fruit, and winemaking expertise, painting an abstract picture of the process that gives rise to wild and unexpected flavors. This unique presentation sets Coterra apart in the natural wine category and establishes a visual identity that distinctly embodies the brand’s rule-breaking approach.
Côte West focuses on distinct vineyard sites with unique weather patterns, terrain, and soils that lend themselves to excellent wine. Classically-trained in old-world winemaking in France, the winemaker and owner now combines that experience with the innovation of new-world California principles at their urban winery located in Oakland, California. Coterra, their newest label and expression of these methods, expands their growing brand by focusing on innovative natural winemaking. The contrasting black and white labels abstractly depict the serendipitous alchemy that exists when a combination of the elements, the fruit and the winemaker exist together to create the wild and unexpected. The result creates an instantly recognizable presence on the shelf that allows the brand to stand apart amongst other rule-breaking labels within the natural wine category.
