Pizzeria Concettina ai Tre Santi’s Packaging Turns The Eatery Into A Pop Icon

Published

March 24, 2022

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Inspired by the familiar tropes of Pop Art, such as the bold elements that instantly grab attention, the recognized Naples-based pizzeria Concettina ai Tre Santi has packaging that pops. The packaging is designed by Alessandro Latela and Emilio La Mura and features a warm, thick typography system and an unforgettably cheerful color palette. Even if you’re not a pizza lover, you can’t help your mouth watering with curiosity to taste just one cheesy bite.

Editorial photograph

A rebrand project for Concettina ai Tre Santi, one of the oldest and most famous pizzerias in Naples.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover