There are nearly 1.7 million active Girl Scouts operating in more than 90 countries across the globe, with over 50 million alumnae. That’s not just a lot of Girl Scouts—it’s a plethora of would-be drug dealers doling out deliciousness in the form of Thin Mints, Trefoils, Samos, and Tagalongs.
Of course, the Girl Scouts are more than just cookie season (note to self: update hyperlinks to both of my daughters’ cookie sites). They’re an organization that cultivates female leadership and makes the world a better place than they found it.
But, from an organizational standpoint, they also have over 100 independent councils with no overarching visual identity unifying those groups. So, the 100+-year-old group looked to COLLINS for a cohesive piece of branding that strengthened and elevated its mission and its place in millions of young girls’ lives.
