Coca-Cola Updates Brand and Packaging Language

Published

Beverage behemoth Coca-Cola is starting 2022 with a new look that builds on last year’s minimal brand language refresh to make it easier for consumers to identify their favorite version of Coke.

Full sugar and no/low-sugar varieties now get distinguished by the color of the signature Coca-Cola wordmark; a white-colored logo denotes the former, and a black wordmark indicates the latter. Single flavors will use a single color, and different bands of color will get stacked for dual-flavored sodas like the not-gross sounding Coca-Cola Cherry Vanilla.

Editorial photograph