Frozen pizza is incredibly popular, especially as diners opt to eat at home more to save money. While ordering a hot and fresh pie from Domino’s or your local pizza slinger is always reliable, delivery has also jumped in price.

According to the trade publication Grocery Dive, Americans spent $7.4 billion on frozen pizza last year, with the number of those handy frozen discs expected to grow. That’s why it doesn’t surprise me that one of the earliest pies in the frozen food aisle, Tombstone, has updated its identity to appeal to a younger consumer who wants to avoid resorting to ordering pizza using Buy Now, Pay Now services like Klarna.