Mellow & Banana’s packaging design for Cervecería Del Pueblo seizes the essence of the independent craft brewery in Los Angeles, which celebrates South American culture. The design invites consumers to explore new beer experiences through unique iconography and a vibrant tropical color palette showcasing unexplored flavors and aromas. Through intricate illustrations highlighting key ingredients, the packaging design encourages beer enthusiasts to immerse themselves in the brand’s curious and diverse world, challenging stereotypes associated with Latino products in the US market.

Del Pueblo is an independent craft brewery in Los Angeles, offering exotic flavors that highlight South American culture from a variety of perspectives. A special product for curious consumers that are looking for new experiences by sipping beer. We created Del Pueblo, a brand that connects and invites you to experience the exotic side of the South American culture, through unique iconography, and a tropical color palette that highlights the unknown flavors and aromas.