Wine packaging designed for Vinicola Bosco Malera with a graphic inspired by a corkscrew.

“Canal Grando is a new line of wines by the Bosco Malera Winery, specially conceived for the American palette.

The signature motif of the Venetian gondolier with its sinuous reflection can be understood as a simple visual metaphor, a play on the mechanistic form of a corkscrew. If interpreted this way, the design deftly sidesteps the traditional and clichéd image of a famous cultural landmark.