Cama café is a street-style cafe known for its rich aesthetics and even richer coffee beans; the brand recently went through a packaging redesign. Created by Lung-Hao Chiang, the new packaging system is simple yet effective through immense white space, a sweet character, and refined typography that makes an impact. This packaging system balances reliability and charm as many brands strive to do, executed by keeping the details small but mighty.

The coffee brand cama café was established in 2006 and became a street-style shop named by coffee lovers to take out. Brand identity and packaging design have also grown together in the process. With this packaging design improvement, the product line that has been used for 15 years, brand identity is organized to provide consumers with a better brand experience.