PUPILA designed BOCANEGRA’s packaging, a premium coffee brand from Costa Rica, that conveys a sense of unknown and intrigue—each product’s black-and-white color palette and mysterious illustrations further the thematic expression. The packaging is dark and moody, reflecting the brand’s culture and commitment to a sense of rooted culture.

A new design project for BOCANEGRA, a premium coffee brand from Costa Rica, tasked us with creating a packaging that conveyed a sense of mystery and intrigue, and embodied the concept of “A conspiracy against bad coffee.”