By fusing tradition and modern progression, Belhaven’s packaging design, crafted by Thirst, is a great evolution for the brand. The new lion logomark adds a new storytelling element and advances the brand to a more influential space. While the packaging design evolves the brand, the heritage remains intact, honoring the brand’s roots.

As Scotland’s oldest brewery, Belhaven has been crafting award winning beers at its home in Dunbar since 1719 with its flagship beer Belhaven Best claiming top spot as Scotland’s No1 ale. Championing its authentic provenance whilst looking to the future with a stronger brand identity has been key to this brand evolution. We partnered with the brewery to give Best’s image a refresh to defend and grow on and off trade share.