Dean’s Beans worked with BRIGADE to launch its first Nitro Cold Brew. The new product’s packaging system leans into the nostalgia of the 1960s essence, helping to create a distinctive shelf presence while driving home the brand’s sustainable, organic values. Additionally, the color palette represents the layers of the beverage within, leaning into coffee’s natural hues.

Dean’s Beans — a pioneer in the organic, fair trade coffee space — partnered with BRIGADE to launch their first Nitro Cold Brew RTD. A brand well-known for its dedication to sustainable farming, ethical business practices, and respect for people embodies the spirit of the 1960s era and progressive change.


















