Popp Studio does just that with Experimental Perfume Club’s new line of fragrances, by adding a pop of color to half of the label and packaging. On top of that, the font is clean and the logo is minimalistic, creating a bold yet sophisticated design.

“London-based Popp Studio has created an identity and packaging design for the first collection of fragrances from Experimental Perfume Club. Experimental Perfume Club (EPC) runs a range of unique fragrance workshops, hosted at the EPC Lab in East London, introducing consumers to the world of scent, and helps them create bespoke fragrances unique to them.

The new Layers perfume collection is a “lab in a box”, and enables perfume enthusiasts to explore the world of scent in their own homes. Each collection contains three scents that can be worn individually, layered, or blended together using the included pipette and empty bottle to create a distinct personal fragrance.”