Watermark Design’s Lágrimas Del Valle Tequila packaging embodies the brand’s vibrant concept. Distilled at Tequila Cascahuín from individual agave ranches, each vintage reflects its distinctness. Meticulously crafted, the packaging incorporates reclaimed and imperfect glass, a custom-molded bottle, and a dynamic label that vividly portrays the rich cultural and ecological history of the agave’s source. Inspired by archeological sites near El Arenal, Jalisco, where round pyramids known as guachimontones hold significance, the logo design mirrors the essence of the agave fields. The modular label design adapts seamlessly with each expression, showcasing the rancho unico and vintage on the bikini label and bottle top. In contrast, the primary label captivates with eye-catching foil accents and colors reminiscent of the terroir. The bottom title tells the story of each estate and the tequila’s terroir, creating an engaging and informative brand experience.
TERROIR-BASED TEQUILA Lágrimas Del Valle is as vibrant and unique as the concept it represents. All releases are distilled at Tequila Cascahuín from individual agave ranches resulting in every vintage being unique to the terroir it embodies. Each component of the packaging was considered, from the reclaimed and imperfect glass to the custom molded bottle and the vibrant label that reflects the rich cultural and ecological history of where the agave is sourced. The Lágrimas identity needed to be rooted in the land that the liquid is drawn from.
