Artist Dwight White Dreams Up a Label For Latest Tank Garage Winery Collab With Blundstone
by Bill McCool on 09/20/2023 | 2 Minute Read
Nestled in the heart of the Napa Valley town of Calistoga, you’ll find a renovated gas station from the 1930s, which might seem like a curious relic of bygone days. But if you need unleaded replenishment, you won’t find it as Tank Garage isn't pumping gas—they’re pumping wine.
The winery is known for pumping out experimental releases with drool-worthy packaging from their in-house design team. But they also have a penchant for brand collaborations that give back while working with other amazing designers and artists.
In the case of the newly released “It Was All a Dream,” they turned to the multi-disciplinary artist Dwight White II to bring about their collaboration with Australian shoemaker Blundstone. Blundstone sent White pieces of leather from their boot factory, which he hand-painted. The Chicago-based artist, whose work touched on sociological themes and he describes as "nuanced Black human behavior," created a label that seemingly leans into the confusion of having just woken up from a dream, with a young Black man surrounded by images of flowers, smiley faces, exclamation points, and dollar signs.
The painting will be auctioned, with proceeds going to the Roots Fund, a non-profit group that supports underrepresented folks in the wine industry. Additionally, $2 from every bottle sold will go to the Roots Fund.
It Was All a Dream is definitely not a dream. It’s a red wine blend consisting of 39% Shiraz, 32% Petite Syrah, 10% Mourvèdre, 7% Grenache, 6% Viognier, 3% Cabernet Sauvignon, 2% Valdiguié, and 1% Négrette. Best of all, it’s available to purchase now.
Images courtesy of Tank Garage.