Laesk is a Danish Ready-to-Drink (RTD) kombucha brand that recently enlisted studio Everland to design branding and packaging. Rather than create a brand that stands out among other kombuchas, the brand tasked Everland with the larger goal of making Laesk distinctive in the much larger soft drinks space.

“How do you make a complex product appeal to a broad audience? That was the challenge we had to solve together,” begins Jonathan Faust, design director at Everland.