PYOOR is a conceptual brand crafting exquisite Armenian dried fruits and churchkhela from pure, natural ingredients. The brand presents a wholesome alternative to sugary treats. Student designer Torgomyan Mary captures the essence through an original, bespoke typeface, imbuing each package with cultural resonance. The brand’s name, “Pyoor,” derived from “pure,” underscores the pristine nature of the products. These meticulously designed packages feature the Armenian Capital letter “P,” symbolizing Pyoor, and a spectrum of flavors, each associated with a distinct taste and color, inviting customers to savor the variety. Transparent windows on every package provide a delicious glimpse of the contents, inviting customers to experience the authentic flavors.

Brand Pyoor is engaged in the production of Armenian dried fruits, churchkhela from natural products. The production shops are located in Russia and Armenia. The product offers a healthy alternative to sweets, with virtually no added sugar. Since the products contain only natural ingredients, they are suitable for PP, fasting, vegetarians, and vegans. Task: Enter a new market to stand out on the supermarket shelves from competitors.