Wine with packaging that features a funky and quirky undertone instantly creates an approachable brand. Hoja de Parra is a wine bar in Mexico with packaging and branding designed by Perspectiva that’s perfectly eccentric. The pink label, paired with playful illustrations, departs from typical wine packaging into an aesthetic that represents the retro elements of the restaurant.

We designed the brand identity for Hoja de Parra, a wine bar located in Zacatecas, Mexico, which invites those curious people to taste a good wine in a casual, urban and informal environment, creating a new experience of what it is to have a glass of wine.