Itsa' Me, The Mario Brothers x Lush Collab!
by Chloe Gordon on 03/28/2023 | 2 Minute Read
We predicted unconventional brand collaborations in our 2023 Trend Report, but nothing could have prepared us for the Lush and Mario Brothers team-up.
The unlikely collab has resulted in various products, including Princess Peach body spray, Mario and Luigi shower gels, and a Question Block bath bomb with power-up soaps hidden inside. The collection also includes two new shower gels: a red nostalgic cola-cube-scented Mario shower gel and a green Luigi shower gel infused with crisp, clean apple and rose scents.
Each product within the drop gets packaged with a color palette that coordinates with the character involved. For example, the Princess Peach shower jelly comes in Lush's well-known tubs, but the label comes adorned with a Princess Peach cartoon overlaid on a completely on-brand pink.
The Super Mario Bros. Movie fans can also create a customized gift box with products from the collab, all packaged in an iconic yellow Question Block box. Consumers can now shop the Lush x Super Mario Bros. Movie collection on theLush website and app.