POWER by Delta Goodrem: Where Art And Nature Seamlessly Meet

Delta Goodrem is an Australian Singer, Songwriter and Actress. The design embodies the artist's approach to life and her remarkable spirit, independence, confidence and strength - her Power.

 The fragrance bottle draws its inspiration from the worlds of art and architecture — resembling a sculpture, the spherical cap floats over the reeded glass bottle. “The word power represents an internal feeling rather than something you have over people,” Delta Goodrem said of her perfume’s name. “Strength. Confidence. Empowerment. It’s a knowing of yourself. Power, the fragrance, tells this story.”

To support her vision, we created an image series to represent the feeling of inner power blooming into a surreal field of flowers to reference the fragrance's floral notes of White Freesia and Waterlily.