Little Fox's Packaging Expresses A Sense Of Curiosity
by Chloe Gordon on 11/06/2023 | 2 Minute Read
FORNER's creative approach to packaging design for Little Fox, Oceanside's evolving ice cream parlor, celebrates the brand's commitment to using natural ingredients and crafting seasonal flavors from scratch. The concept of "Deliciously Different, From Start to Finish" reflects the dedication that sets Little Fox apart in the ice cream industry. The sweet storybook-style illustrations of the Little Fox mascot convey a sense of curiosity, anticipation, and joy, making the packaging suite a perfect fit for everyday indulgence and special occasions, whether a cake, taco, cup, or cone. Not to mention, the bright, bold colors add a sense of whimsy to the overall aesthetic.
Little Fox invited Forner to help their ice cream brand evolve as they transitioned from pop-up to parlor in Oceanside, CA. For their shop era, Forner created a deliciously different identity that celebrates the natural ingredients, from-scratch making and creative seasonal flavors that make Little Fox so delightful. Very few businesses actually make their ice cream from scratch with great natural ingredients, let alone mix them into new & novel flavors. It’s a true labor of love that makes every scoop special.
To highlight that, we positioned Little Fox as Deliciously Different, From Start to Finish. We spoke to the benefit of that difference with the tagline Always a Treat. And celebrated it in a distinctively drippy logomark that feels fun, fluid and bold. Then, we brought the Little Fox mascot to life in sweet storybook-style illustrations that express curiosity, anticipation and joy. We combined these elements to create a considered packaging suite destined for everyday indulgence and occasion treats, from cakes & tacos to cups & cones.