Together’s packaging for Plants, developed in partnership with Waitrose and Partners, is a groundbreaking solution that democratizes plant-based eating, focusing on flexitarians. The design places plants at the forefront, elegantly presenting them as they embrace serving suggestions and ingredients, providing a captivating shelf presence. The earthy color palette and illustrations lend a warm and inviting feel, enhancing the macro shots of the food. The packaging balances a storybook-like charm and a premium aesthetic, ensuring it is approachable without being overly casual, making it an ideal choice for a diverse audience.
Plants is an exclusive range in partnership with Waitrose and Partners, aiming to make delicious plant-based food as accessible as possible. The range primarily targets flexitarians seeking help to incorporate more plants into their diet, offering delicious, natural, plant-based food available across the entire supermarket. A single brand partnering with a retailer to execute their plant-based offering is a first for the UK and highlights the importance grocers now place on this generation-defining food theme.
