Widakk Design Studio crafted the label design for “Captain Moreton” spiced rum, a product of Queensland Distillery Co. based in Brisbane, Australia. The label narrates an intriguing tale of early Brisbane history, entwining unfortunate events, strokes of luck, an unexpected discovery, and a touch of irony. At the heart of this narrative stands Thomas Pamphlett, an unforgettable figure in Brisbane’s history, whose adventurous life as a convict, shipwreck survivor, and wanderer among Aboriginal tribes is as rich and flavorful as the rum itself. The label’s intricate illustration vividly depicts the true events of Pamphlett’s journey, from a fateful shipwreck on Moreton Island to his pivotal role in the founding of Brisbane, Queensland’s capital. Plus, the typography and color palette work seamlessly together to capture the charm of the story.
Label design for “Captain Moreton” spiced rum, produced by Queensland Distillery Co., from Brisbane, Australia. “Captain Moreton” label design tells a fascinating story about the early history of Brisben, Australia. It’s about unfortunate events, some luck, an unexpected discovery, and irony to connect all of them. The central figure of this story is Thomas Pamphlett, an unforgettable character from Brisben’s history. Convict, survivor of a shipwreck, living with Aboriginal tribes, and an unexpected pathfinder, Pamphlett’s story is as flavorful as this rum!
