In the coffee world, when it comes to packaging design, there’s an unspoken elitist aesthetic visualized through a minimalistic, brutally bland lens. When a brand can cleverly depart from some of the tired, pretentious undertones, there’s a genuine chance to stand out and push consumers into a visual space that’s as bold as the rich beans.
Oddworks Coffee is a subscription-based coffee brand working to make coffee’s visual aesthetics take a walk on the wild, odder side. And beyond being brewed to order to ensure only the freshest shipments, the brand is taking a clever nod from the boxed wine industry. Not only does the box allow for differentiation within the coffee industry, but it reduces waste and Oddworks’ carbon footprint by not shipping around so much glass (that’s commonly associated with bottled cold brew). Of course, those liquid bags are often difficult to recycle, but we digress.
