Trata Tuna Rethinks Canned Fish Packaging Through A Colorful Approach
by Chloe Gordon on 01/20/2023 | 1 Minute Read
G Design Studio is reimagining tuna packaging with Trata Tuna's colorful packaging designs. The vivid colors and whimsical illustrations change consumers' perspectives of what they previously knew of canned fish. The more playful approach adds a welcomed splash of character to a market previously known for its stark, blue branding.
We did the strategy, naming and branding for a new series of tuna products by Trata – a Greek household brand that has been popular since the seventies for the quality and great variety of canned fish that it provides.
Trata provides us with a set of essential nutrients, and it allows us to easily enrich our diet with taste and benefits. We focus on the form of the fish to extract simple forms and to create decorative patterns and graphic elements.
- Designed By: G Design Studio