Featured image for Latitude Craft Chocolate's Rebrand Opens The Chocolate Up To A Global Audience

Latitude Craft Chocolate's Rebrand Opens The Chocolate Up To A Global Audience

by Chloe Gordon on 09/08/2022 | 2 Minute Read

Paulina Ho designed Latitude Craft Chocolate bars' beautifully crafted and colorful packaging rebrand. The new design was implemented so the bars could relate to a global audience. The stunning illustrations, bright colors, and lovely, scripted typeface create a welcoming and warm atmosphere for all demographics.


Editorial photograph

Latitude Craft Chocolate produces specialty cocoa and chocolate from a sustainable supply chain that positively impacts thousands of households in Uganda. I was approached for a complete rebrand to help them expand their audience across global markets. After thorough research, we concluded the qualities that the new Latitude Craft Chocolate branding should embody: "Proudly African, Contemporary, Sophisticated, Original, Fun, Witty, and Approachable." Vehicle, store design, and location-based photography by Latitude Craft Chocolate.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

You may also like