Featured image for Latitude Craft Chocolate's Rebrand Opens The Chocolate Up To A Global Audience

Latitude Craft Chocolate's Rebrand Opens The Chocolate Up To A Global Audience

by Chloe Gordon on 09/08/2022 | 2 Minute Read

Paulina Ho designed Latitude Craft Chocolate bars' beautifully crafted and colorful packaging rebrand. The new design was implemented so the bars could relate to a global audience. The stunning illustrations, bright colors, and lovely, scripted typeface create a welcoming and warm atmosphere for all demographics.


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Latitude Craft Chocolate produces specialty cocoa and chocolate from a sustainable supply chain that positively impacts thousands of households in Uganda. I was approached for a complete rebrand to help them expand their audience across global markets. After thorough research, we concluded the qualities that the new Latitude Craft Chocolate branding should embody: "Proudly African, Contemporary, Sophisticated, Original, Fun, Witty, and Approachable." Vehicle, store design, and location-based photography by Latitude Craft Chocolate.

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